- Oct 1, 2008
J-Stream The Video Content Delivery 'Cross-Device' Drive
J-Stream will again be providing backup infrastructure for video content delivery at this year's CEATEC JAPAN. This will take the form of content delivery support for the Web Magazine on the official CEATEC 2008 site. Our Chairman, Kiyoshi Shiraishi outlined the current state of video streaming and our hopes for the future by saying:' In this day and age, watching video on a computer is now the norm. Starting with the cell phone, as network devices become more diversified, we feel that the "cross-media' idea of mass advertising across a network needs to be expanded to include various networks and devices and so calls for a new concept - Cross-Device." Moreover, these developments will further reinforce the video content delivery business.
Diverse device support, including computers the key to success.
Chairman Shiraishi assesses the current market conditions as follows: "Internet TV portals like YouTube and niconico douga are already providing a well-established video service to computer users. At the same time, corporate web sites are featuring more and more video content as a way of more effectively communicating to the public and hence the demand in these areas is on the rise." This is why we are promoting Cross-Device as an important concept in meeting the needs of the expanding video delivery market.
"Internet terminals are no longer limited to just computers. According to the results of a survey undertaken by J-Stream, clearly 30% of internet searches are made from cell phone users. Further, the amount of time spent accessing the net from cell phones compared with computers is almost equal. This means that as video delivery targets, cell phones present a great untapped potential." says Chairman Shiraishi. Or course, users' network environments are continuing to diversify, not only with cell phones, but also other portable devices such as games and digital televisions. As such, the aim of the 'Cross-Device' concept is to provide video delivery services compatible with this modern range of devices and hence reach a wider audience.
Providing Mobile Video Content Delivery Infrastructure for Michelin Japan
Further illustrating the Cross-Device concept, we are already providing cell phone video delivery support for Michelin Japan. With this service video files stored on a computer are automatically converted to a cell phone compatible format smooth video delivery. The Michelin Japan cell phone video content delivery initiative is the first of its kind in the world.
As part of their marketing strategy further promoting mobile video usage, Michelin Japan prints mobile video site QR codes on brochures distributed to car accessory retail outlets and continues to develop marketing strategies through analysis of QR code access to the computer site and so on.
Support for Video Content Delivery in BusinessAs well as 'multi-device' transformation, Chairman Shiraishi emphasizes the emergence of formal businesses involved in video content delivery by saying: 'NHK's long awaited VOD pay service starts up in December this year. Up to now TV broadcasting stations have taken a passive approach to internet video content delivery, but we expect to see more opportunities emerge with changing trends. These trends will not only affect the major television broadcasting organizations, but also impact small to medium video delivery production services, and hence bring about real potentials for video content delivery businesses.
Being at the forefront of the development of corporate video content distribution support, in June of this year J-Stream partnered with Brightcove Inc, a leading video distribution platform developer. With video business at is foundation, the Brightcove service includes (1) media management, (2) publishing, (3) video content delivery and (4) business expansion functions. Notable in the area of business expansion is their state-of-the-art advertising capabilities offering a wide variety of advertising delivery possibilities through connection to an advertising server, such as easy set up of advertising display timing from on-screen operations. For companies without a video delivery system, Brightcove's cost-effective and easy-to-use video development and delivery service offers business expansion opportunities and is set to attract a lot of interest now and into the future.