CEATEC Exhibition Manual Site

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  • Important

D1

Booth Standards 3. Important Points for Booth Design

Booth design Important

Product exhibits, demonstrations, etc., must be conducted within the exhibitor’s booth. If for some reason this rule is not followed properly, the organizing committee and/or organizer will request that the exhibitor comply with the rule; any further noncompliance may result in termination of the exhibitor’s booth.

1. Safety Measures Important

  1. To prevent truss beams falling, strike four or more anchor bolts in one place to secure them to the floor.
  2. When installing exhibition panels (OCTANORM), take measures to prevent them falling by reinforcing the panels, reinforcing the beams in the corner sections, and installing weights.
  3. Take measures to prevent independent fixtures falling by securing them to the wall or floor surface.
  4. When installing video monitors, speakers, channel characters, lighting fixtures, and other fixtures located in high places, take measures to prevent them falling by securing them with bolts or wires.

2. Evacuation route Important

When designing block booth, be sure to keep 1/3 (one-third) of the side adjacent to the aisle open to allow for an evacuation route.

3. Stage setup Important

When setting up a stage or similar demonstration, ensure that the booth can accommodate a large number of visitors, if expected, so that they do not block the aisles. Also give consideration to appropriate distance of looking and listening and visitors’ view angle caused by installation height of stage and imaging machines. The organizer will check the booths and if any discrepancies are noted, may ask for modifications to be made.

4. Speaker setup position restrictions Important

The positioning of speakers and other audio equipment towards adjacent booths is not permitted. Make sure that audio equipment faces either into the booth or towards the center of the stage. Also, when setting up speakers on a wall or stand, the center line of speakers must not exceed 45° from the vertical, and must not cross the boundary of the booth.

5. Prohibition of using space outside the booth

  1. Visitors must not be allowed to block aisles around the booth. When setting up a stage or similar demonstration, ensure that the booth can accommodate a large number of visitors, if expected.
  2. Calling out to visitors from outside of the booth, having visitors fill out questionnaires outside of the booth, or similar activities are prohibited.
  3. Presentation acts using the aisles around the booth or outside the booth is prohibited. Furthermore, Product exhibits, fixtures, catalogs, equipment, plants, packaging materials cannot be placed in aisles around the booth or behind the booth.
  4. Lighting directed toward aisles, exhibition hall walls or ceiling is prohibited.

6. Booth space boundaries

Regarding a block of booths (20 booths or more), please be sure take into account when constructing the booth space to make it clear to visitors where the aisles and boundaries are, by installing carpets and the like.

  1. AFrom the Management Office

    A1 Exhibit Outline

    1.  Exhibition Outline

    A2 Safety Measures

    1. 1. Basic Policy and Organizational Framework concerning Disaster Prevention and Safety Measures
    2. 2. Requests to Exhibitors Concerning Disaster Prevention and Safety Measures
    3. 3. Exhibitors’ Response to Emergency
    4. 4. Disaster Evacuation Route

    A3 Emergency Conservation Measures

    1.  Requests for cooperation to save energy

    A4 Personal Information Protection Policy

    1. 1. Personal Information Protection Policy of the Japan Electronics Show Association
    2. 2. Use of Personal Information by Exhibitors

    A5 Exhibition and Display Contents

    1. Important 1. Registration for Co-Exhibitors
    2. Important 2. Request for registration of “non-Japanese” exhibits

    A6 Applications / Inquiries List

    1. Important 1. Applications
    2. Important 2. Payment of Charges
    3. 3. Inquiries List
  2. BPromotion Tool

    B1 How to attract more visitors to your booth / How to distribute your information more broadly

    1. 1. Internet Media (Posting Exhibitor Information/Using Various Web Tools)
    2. 2. CEATEC AWARD 2024
    3. Important 3. Premium Time Invitation Tickets and Leaflets, Envelops
    4. 4. Hospitality for Overseas Visitors

    B2 How to distribute your information through the press

    1. Free 1. CEATEC News Center
    2. Free 2. Briefing Session for Spokespersons
    3. Free 3. Press Release Distribution Support Service
    4. Free 4. Utilization of Premium Time (For Press)

    B3 VIP Services and Reception

    1. 1. Opening Reception
    2. 2. VIP Registration
    3. 3. CEATEC Networking event for Exhibitors

    B4 How to satisfy your visitors more at the exhibition

    1. 1. Visitor Data-Reading App
    2. Free 2. Business Lounges
    3. 3. Reception Room
    4. 4. Use of Demonstration Room

    B5 How to advertise effectively

    1. 1. Web Banner Ad / Mail Magazine Text Banner Ad
    2. 2. On-site Ad Signs
    3. 3. Rules for Advertising
  3. CExhibition Venue Regulations

    C1 Exhibition Site

    1. 1. Exhibition Site Layout / Visitor Passage
    2. 2. Transportation Guide
    3. 3. Layout of Makuhari Messe
    4. 4. Management Office Facilities

    C2 On-site Management

    1. Important 1. Work Schedule
    2. Important 2. Exhibitor Badges, Worker Ribbons
    3. 3. On-site Photography

    C3 Load-In & Load-Out

    1. Important 1. Vehicle Stickers
    2. Important 2. Load-In
    3. 3. Vehicles during the show
    4. Important 4. Load-Out

    C4 Waste Disposal

    1.  Waste Material Separation
  4. DBooth Regulations

    D1 Booth Standards

    1. Important 1. Booth Standards
    2. Important 2. Base Panel Outline
    3. Important 3. Important Points for Booth Design
    4. 4. Exhibits Exceeding the Height Limit
    5. 5. Ceiling Structure
    6. 6. Two-Story Booth Structures
    7. 7. Suspended Structure
    8. 8. Universal Design

    D2 Booth Display Regulations

    1. Important 1. Display Contractor Registration
    2. 2. Product Liability (PL) Law
    3. 3. Floor Construction Work
    4. 4. Fireproofing Regulations / Advertising Balloons
    5. Important 5. Electrical Power Supply
    6. 6. Green Power Certification System

    D3 Product Exhibit Regulations / In-Booth Demo Regulations

    1. Important 1. Prohibition
    2. 2. Lighting on the Ceiling
    3. 3. Sound Emissions and Copyrights
    4. 4. Wireless LANs
    5. 5. UHF-band Product Exhibits / Demonstrations

    D4 Booth Management Regulations

    1. 1. Hazardous Item Handling
    2. 2. Guidelines for Giving Premiums, etc., to Visitors
    3. 3. Others
  5. EServices Related to Booth Operation

    E1 Transport Service

    1. 1. Transport, Load-in & Load-out Service
    2. 2. Parcel Delivery Service during the Show

    E2 Rental Fixtures

    1. 1. Package Booth Service
    2. 2. Rental Fixtures
    3. 3. PC and Monitor Rental

    E3 Infrastructure Services

    1. 1. Utility Booth
    2. 2. Internet Connection
    3. 3. Temporary Telephone Line Service
    4. 4. Antenna Installation
    5. 5. Water Supply, Drainage, Compressed Air and Gas

    E4 Booth Management Services

    1. 1. Meeting Room (Rental)
    2. 2. Reserving Accommodations
    3. 3. Food / Beverage Tickets
    4. 4. Catering Service
    5. 5. Bento (Lunch Box) Delivery Service
    6. 6. Reception Staff / Non-Technical Interpreter
    7. 7. Booth Security Guard
    8. 8. Booth Cleaning
  6. Exhibition Regulations

    Exhibition Regulations

    1.  1. Exhibit Fees & Plans
    2.  2. Expenses Included in the Exhibition Fee
    3.  3. Exhibit Areas, Number of Booths to Apply, Height Limitations
    4.  4. Exhibitor Eligibility, Selection of Booth Position, Exhibit Application/Contract Agreement
    5.  5. Important Exhibit Details and Prohibitions
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