Booth Management Regulations 2. Guidelines for Giving Premiums, etc., to Visitors

Designation of Premiums

Generally, premiums are considered as small gifts, freebies, prizes, etc. However, "premiums" under the Premiums and Representation Act are goods, money, or other economic benefits offered by a business as a means of inducing customers, incidental to a transaction for goods or services that the business supplies. If such items fall under the category of premiums, the regulations under the Premiums and Representation Act will apply.

Limits on Premiums

1. General Prizes

   Generally, premiums are considered to refer to small gifts, freebies, prizes, etc. However, the offering of prizes to users of goods and services under the Premiums and Representation Act by means of chance such as lottery or by means of superiority of a specific act such as competitions is called a "prize"; furthermore, those other than joint prizes are called "general prizes”.
   Examples:
   • *Prizes awarded through lotteries or games in booths
   • *Prizes awarded for solving puzzles or correctly answering quiz questions
   • *Prizes awarded to winners of physical or sports competitions
   Maximum values of general prizes are detailed in the chart.

   Transaction Price of the Prize	Limits on Premiums
   	Highest value	Total value
   ¥5,000 or less	20 times the value of transaction	2% of the total expected sales related to the prize
   ¥5,000 or more	¥100,000

   Due to the price to enter CEATEC JAPAN 2018 was \1,000, please note that the maximum value of general prizes is \20,000 as of 20 times the value of the transaction considered with advertising effects though the admission fee to enter CEATEC 2024 is free.

2. Free-to-all Premiums

   Premiums that are offered to general consumers without a "prize" are generally referred to as "free-to-all" premiums (Sozuke or Betazuke Keihin in Japanese) that is, money or goods that are offered to all users of goods or services or to all visitors to a store, without exception. Money or goods offered in the order of application for the purchase of goods or services or on a first-come first-served basis is also classified as free-to-all Premiums.
   
   The maximum value of free-to-all premiums is detailed in the table below.

   Maximum value:
   Transaction price	Maximum premium price
   Less than ¥1,000	¥200
   ¥1,000 or more	2/10 the transaction price

   Due to the price to enter CEATEC JAPAN 2018 was ¥1,000, please note that the maximum value of general prizes is ¥20,000 as of 20 times the value of the transaction considered with advertising effects though the admission fee to enter CEATEC 2024 is free.

   However, samples and other goods/services for publicity purposes, coupons for products offered by exhibitors and other related items recognized as complying with accepted business practices, even if they fall under the designation of premiums, will not be subject to restrictions on free-to-all premiums and may be distributed at the show site.

   Examples:
   • *Product samples distributed in booths
   • *Novelties such as ballpoint pens and calendars imprinted with the exhibiting company's name and/or logo for the purpose of publicity
   • *Coupons for products offered by the exhibitor

3. Open Prize

   Projects that are widely publicized in newspapers or magazines, or on television or websites, which do not have any conditions on purchasing products or services, and which can be applied for via postcard, fax, website or email, and result in prizes being awarded by a lottery among the applications, are not subject to regulations on premiums. Such projects are designated as "open prizes.