CEATEC Exhibition Manual Site

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B5

How to advertise effectively 3. Rules for Advertising

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CEATEC has the following criteria, with which all advertisements must comply in order to appear in the media offered by CEATEC.
Posting places will be decided on a first-come, first-served basis.
Place and size may be changed if we receive more applications than expected.

Rules for Advertising

  1. Advertisements cannot be published if they breach or are in danger of breaching laws (including the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation; Unfair Competition Prevention Act; Personal Information Protection Law; and other industrial laws); government ordinances; ministerial ordinances; treaties; and fair competition rules.
  2. We refuse to publish advertisements that we believe correspond to any of the following.
    • Advertisements that fail to clarify who is responsible for their production
    • Advertisements with unclear content and objectives
    • Advertisements with false or exaggerated content that may be misconceived or misconstrued
    • Advertisements that breach or are in danger of breaching laws, ordinances or treaties
    • Advertisements we believe could damage the association or the reputation of the association
    • Advertisements that may encroach on someone’s rights, or may be discriminatory or slanderous
    • Advertisements we believe are offensive to public order and morals
    • Advertisements that will or may deceive or cause concern to people who see them
    • Advertisements that affirm or glamorize violence, crime or gambling
    • Advertisements that use someone’s trademark or copyright without permission
    • Advertisement that will or may defame or ostracize people
    • Advertisements that interfere with the smooth operation of this association
    • Other advertisements we believe are inappropriate

  1. AFrom the Management Office

    A1 Exhibit Outline

    1.  Exhibition Outline

    A2 Safety Measures

    1. 1. Basic Policy and Organizational Framework concerning Disaster Prevention and Safety Measures
    2. 2. Requests to Exhibitors Concerning Disaster Prevention and Safety Measures
    3. 3. Exhibitors’ Response to Emergency
    4. 4. Disaster Evacuation Route

    A3 Emergency Conservation Measures

    1.  Requests for cooperation to save energy

    A4 Personal Information Protection Policy

    1. 1. Personal Information Protection Policy of the Japan Electronics Show Association
    2. 2. Use of Personal Information by Exhibitors

    A5 Exhibition and Display Contents

    1. Important 1. Registration for Co-Exhibitors
    2. Important 2. Request for registration of “non-Japanese” exhibits

    A6 Applications / Inquiries List

    1. Important 1. Applications
    2. Important 2. Payment of Charges
    3. 3. Inquiries List

  2. BPromotion Tool

    B1 How to attract more visitors to your booth / How to distribute your information more broadly

    1. 1. Internet Media (Posting Exhibitor Information/Using Various Web Tools)
    2. 2. CEATEC AWARD 2024
    3. Important 3. Premium Time Invitation Tickets and Leaflets, Envelops
    4. 4. Hospitality for Overseas Visitors

    B2 How to distribute your information through the press

    1. Free 1. CEATEC News Center
    2. Free 2. Briefing Session for Spokespersons
    3. Free 3. Press Release Distribution Support Service
    4. Free 4. Utilization of Premium Time (For Press)

    B3 VIP Services and Reception

    1. 1. Opening Reception
    2. 2. VIP Registration
    3. 3. CEATEC Networking event for Exhibitors

    B4 How to satisfy your visitors more at the exhibition

    1. 1. Visitor Data-Reading App
    2. Free 2. Business Lounges
    3. 3. Reception Room
    4. 4. Use of Demonstration Room

    B5 How to advertise effectively

    1. 1. Web Banner Ad / Mail Magazine Text Banner Ad
    2. 2. On-site Ad Signs
    3. 3. Rules for Advertising

  3. CExhibition Venue Regulations

    C1 Exhibition Site

    1. 1. Exhibition Site Layout / Visitor Passage
    2. 2. Transportation Guide
    3. 3. Layout of Makuhari Messe
    4. 4. Management Office Facilities

    C2 On-site Management

    1. Important 1. Work Schedule
    2. Important 2. Exhibitor Badges, Worker Ribbons
    3. 3. On-site Photography

    C3 Load-In & Load-Out

    1. Important 1. Vehicle Stickers
    2. Important 2. Load-In
    3. 3. Vehicles during the show
    4. Important 4. Load-Out

    C4 Waste Disposal

    1.  Waste Material Separation

  4. DBooth Regulations

    D1 Booth Standards

    1. Important 1. Booth Standards
    2. Important 2. Base Panel Outline
    3. Important 3. Important Points for Booth Design
    4. 4. Exhibits Exceeding the Height Limit
    5. 5. Ceiling Structure
    6. 6. Two-Story Booth Structures
    7. 7. Suspended Structure
    8. 8. Universal Design

    D2 Booth Display Regulations

    1. Important 1. Display Contractor Registration
    2. 2. Product Liability (PL) Law
    3. 3. Floor Construction Work
    4. 4. Fireproofing Regulations / Advertising Balloons
    5. Important 5. Electrical Power Supply
    6. 6. Green Power Certification System

    D3 Product Exhibit Regulations / In-Booth Demo Regulations

    1. Important 1. Prohibition
    2. 2. Lighting on the Ceiling
    3. 3. Sound Emissions and Copyrights
    4. 4. Wireless LANs
    5. 5. UHF-band Product Exhibits / Demonstrations

    D4 Booth Management Regulations

    1. 1. Hazardous Item Handling
    2. 2. Guidelines for Giving Premiums, etc., to Visitors
    3. 3. Others

  5. EServices Related to Booth Operation

    E1 Transport Service

    1. 1. Transport, Load-in & Load-out Service
    2. 2. Parcel Delivery Service during the Show

    E2 Rental Fixtures

    1. 1. Package Booth Service
    2. 2. Rental Fixtures
    3. 3. PC and Monitor Rental

    E3 Infrastructure Services

    1. 1. Utility Booth
    2. 2. Internet Connection
    3. 3. Temporary Telephone Line Service
    4. 4. Antenna Installation
    5. 5. Water Supply, Drainage, Compressed Air and Gas

    E4 Booth Management Services

    1. 1. Meeting Room (Rental)
    2. 2. Reserving Accommodations
    3. 3. Food / Beverage Tickets
    4. 4. Catering Service
    5. 5. Bento (Lunch Box) Delivery Service
    6. 6. Reception Staff / Non-Technical Interpreter
    7. 7. Booth Security Guard
    8. 8. Booth Cleaning

  6. Exhibition Regulations

    Exhibition Regulations

    1.  1. Exhibit Fees & Plans
    2.  2. Expenses Included in the Exhibition Fee
    3.  3. Exhibit Areas, Number of Booths to Apply, Height Limitations
    4.  4. Exhibitor Eligibility, Selection of Booth Position, Exhibit Application/Contract Agreement
    5.  5. Important Exhibit Details and Prohibitions
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