CEATEC 2023

Exhibition Regulations

CEATEC 2023 Exhibition Regulations
(PDF download)

The primary power source construction cost and electric consumption fee listed in the Rules and Regulations are subject to change due to revisions in electricity rates at the facilities used. We will promptly notify you of any changes.

1. Exhibit Fees & Plans

1-1. Advanced Technologies & Key Devices

Exhibit Fee (All rates include consumption tax)

♦Standard Booth
Participation Space: 1 to 100 booths
Sponsor/Co-Sponsor Member*2 : JPY363,000/1booth
General Corporate Exhibitor : JPY440,000/1booths
*2: Sponsor/Co-Sponsor Members are members and supporting members of the JEITA, CIAJ, and SAJ.
♦Small Package Booth
(supplied with equipment package)
JPY220,000/ 1booth
JPY440,000/ 2booths
  1. Standard booths: 1 booth to 18 booths (1-row to 4-row booth standards)

    Standard booths: 1 booth to 18 booths (1-row to 4-row booth standards)

    1. Booth dimensions: Frontage width 3 m x Depth 3 m

      Please refer to "2. Exhibition Area, Number of Booths, and Height Limitations"for the number of booths, booth configuration, and height limitations.

    2. Basic panels are installed on the back panel and the side panel, which is next to the wall surface of other companies. System panels will not be installed on the aisle side of corner booths or in booths that will be independent booths.
    3. Exhibitors are required to provide their own floor carpets, company name plates, and other materials and decorations. Exhibitors may also choose to use one of the various booth packages provided separately.
    4. Note that exhibitors choosing 1 to 18 booths may be in contact with other exhibitors in one to three sides of the booth.
    20 booths or more (block booths)
    1. The standard area of a block booth is 9 square meters/1 booth.
    2. The booth dimensions shall be within the range of ratio between 2 to 1 and 1 to 1 in terms of frontage to depth, based on the total area, which is 9 m² multiplied by the number of booths; booth dimensions shall be shown on the booth allocation drawing by the time of booth location selection meeting.
    3. Exhibitors are requested to install carpets, etc. in the designated space so that visitors can see the boundary line between the aisle and the booth.

      Note: Please refer to "2. Exhibition Area, Number of Booths, Height Limitations" for the number of booths, booth configuration and height limitations.

  2. Small Package Booth

    Small Package Booth

    1. Standard for 1 booth: Frontage width 2 m x Depth 2 m x Height 2.7 m
    2. Supplied Facilities
      • Display stand (Depth: 990 mm x Height 975 mm, with storage at the bottom)
      • Foundation panel
      • Cutting sheet lettering for company name
      • Parapet for posting company name (300mm width)
      • Electric consumption fee (Exhibitor can use up to 1kW of power at free of charge)
      • Electricity socket (single-phase 100V, up to 1kW output capacity)
      • Fluorescent light
    3. An exhibitors may apply for up to two booths.

1-2. Partners Park

Exhibit Fee (All rates include consumption tax)

♦Premium Partner
Participation Space: More than 81m² (9booths) :
JPY3,300,000
Additional charge for over 81m² : JPY44,000/m²
♦Regular Partner
Participation Space : 27m² (3booths)
27m² : JPY1,100,000
♦Trend Zone
(supplied with equipment package)
Per zone: JPY550,000
  1. Premium Partner

    Booth dimensions: A space ratio of between 2 to 1 and 1 to 1 in terms of frontage width to depth, based on the total area of the space applied for.

  2. Regular Partner

    Booth dimensions: 9m (frontage width) x 3m (depth).

    • Booth space will be provided at the venue. Note: The construction company assigned by the Management Office will mark the floor of the venue.
    • Exhibitors are requested to install carpets and floor coverings for the designated space so that visitors can see the boundary between the aisle and the booth.
    • If you apply for a Premium Partner plan, your booth will be an independent booth with aisles on all 4 sides. Please note that one or two sides of the booth may face the wall of the hall structure depending on the layout of the venue, the position of the booth selected, and its arrangement.

      Note: Please refer to "2. Exhibit Areas, Number of Booths to Apply, Height Limitations” when constructing a booth.

  3. Trend Zone
    1. Booth specifications: Frontage width 2m x depth 2m x height 2.7 m
    2. Supplied facilities
      • Display/meeting table
      • Highchair
      • Company name cutting sheet
      • Primary power source construction cost and electric consumption fee (use up to 1kW of power at free of charge)
      • Electrical outlet (Single-phase 100V, up to 1kW output capacity)

1-3. Startup & University

Fee per booth shall be as follows.

Exhibit Fee (All rates include consumption tax)
Startup & University Booth
(supplied with equipment package)
JPY132,000 / 1booth
JPY264,000/ 2booths
  1. Eligibility: Companies that have been in business for 9 years or less (established after October 2014) / Universities and educational institutions that aim to implement their research results in society
  2. Booth Specifications
    1. Specifications for one booth:
      Frontage width 2 m x Depth 2 m x Height 2.7 m
    2. Supplied facilities
      • Foundation panel
      • Highchair
      • Display counter(900 mm high with lockable storage space)
      • Primary power source construction cost and electric consumption fee (use up to 1kW of power at free of charge)
      • Two electric sockets(Single-phase 100V, up to 500 W output capacity)
      • Lighting fixture
      • Company name plate
    3. An exhibitor may apply for up to two booths.

Startup & University

1-4. Expenses Included in the Booth Fee

Exhibitor badges 15 badges per booth
Worker badges 5 badges per booth
Exhibitors Deep Dive Page (online) Text describing the exhibitor, logo graphics data, exhibit products, contacts, etc.
Show Information Leaflets
(Application required)
1 to 3 booths
4 to 8 booths
9 to 12 booths
15 to 20 booths
Each additional 5 booths
Up to 1,000leaflets
Up to 2,500leaflets
Up to 4,000leaflets
Up to 6,000leaflets
Increase by 1,200
Opening Reception Invitations 1 to 3booths
4 to 8booths
9 to 12booths
15 to 20booths
Each additional 5booths
1invitations
2invitations
4invitations
6invitations
Increase by 1 invitation

Details will be announced in the Exhibitor Manual, which will be distributed at a later date.

1-5. Matters Regarding Expenses Other than Exhibit Fee

Notes: The following expenses and booth facilities other than foundation panels are not included in the exhibit fee. All rates include consumption tax

Primary power source construction cost + Electric consumption fee

Note:

  • Secondary construction cost such as installation of electrical outlets in the booth is not included.
  • This cost/fee is included in the exhibition fee for Small Package Booth, Trend Zone, and Startup & University Area.
JPY11,000/kW*
When working in the exhibition halls other than the regular working hours, such as during installation.
Overtime working hours fee (Free of charge during the regular working hours)
JPY11,000/hr*
Extra exhibitor badges (for those exceeding 15 badges per booth) JPY1,650/badge
Extra worker badges (for those exceeding 5 badges per booth) JPY550/badge
Extra Show Information Leaflets (in excess of the number of aforementioned free leaflets included in the booth fee) JPY330/leaflet
Utility Space

When using the space internally, for storage and break room, etc.

  1. Specifications: 3m (Front W) x 3m (D) x 2.7m (H)
  2. Supplied fixtures: System panel walls, a door with lock, 2 fluorescent lights, 1 electrical outlet with up to 800W output.
  3. Locations: Utility booths will be located in the exhibition hall near the booth, as determined by the Organizing Committee. However, because exhibition space is limited, some utility booths may have to be located outside of the exhibition halls.
Utility booth: 1棟 JPY220,000/booth
Others

Separate applications are required and charges will be levied for rental items such as lighting and carpets, as well as for gas and water usage. Also, additional fees may arise due to the regulations relating to booth design, or exhibitors requests. Details will be announced in the Exhibition Manual, which will be distributed at a later date.

2. Exhibit Areas, Number of Booths to Apply, Height Limitations

CEATEC 2023 exhibit areas are follows as of now:

  • Advanced Technologies
  • Key Devices
  • Partners Park
  • Startup & University

An exhibitor can exhibit in different areas. If exhibiting in multiple areas, please submit a copy of the Exhibition Application/Contract Form for each area.

Exhibit areas may by integrated. The final composition and names of each area will be announced at a later date following the decision of the Organizing Committee.

2-1. Advanced Technologies / Key Devices

Booth category Booth type Number of booths applied Height limitations
Height limitation is set to the height of the foundation panel, which is 2.7 meters; however, excess height in the following ranges is allowed.
Standard booth 1-row 1, 2, 3, 4, 5, 6 The height of the aisles and the area set back 1 meter from the foundation panel can be up to 3.6 meters.
2-row 4, 6, 8, 10
3-row 9, 12, 15, 18 The height of the aisles and the area set back 1 meter from the foundation panel can be up to 6 meters.

Note: Group exhibition composed of 20 or more booth spaces in 2-row booth will apply booth height requirements that of 3- or 4-row booth.

4-row 16
Block format 20, 25, 30, 35, 40, 45, 50, 55, 60, 65, 70, 75, 80, 85, 90, 95, 100 The height limit is 6 meters. Suspended structures less than 6 meters high is permitted for block booths. The location of the suspension structure must be checked and adjusted with the venue structure.
Small Package Booth 1-row 1, 2 2.7m
  1. For booth types with 1- to 4-row, one to three sides may be in contact with other exhibitors.
  2. Joint exhibitors and/or exhibitors from industry groups may apply for more than the maximum of 100 booths.
  3. After the deadline for applications, the Organizing Committee will determine the layout of the show venue. If the total space applied for exceeds the capacity of the site, the Organizing Committee reserves the right to determine an impartial method to reduce the number of booths applied for by exhibitors. In such case, the exhibitors will be notified in advance, however the kind understanding by exhibitors on this matter is greatly appreciated.

Note: The height limit of exhibits and decorations shall be as stated above. However, if the height exceeds the limit due to the nature of the exhibit, please submit the Application Form for Over-height Exhibits and booth plan drawings (floorplan & elevation view) to CEATEC Management Office, and obtain permission from the Organizing Committee. In such case, exhibits are to be displayed within the bounds of your company’ s booth (setback 1 meter from aisles and foundation panel), and must not protrude into the space above aisles etc. It is prohibited to decorate exhibits with company names, product names, etc. that have received permission to exceed the height limit.

Booth type Height limitations

Booth type

■ Block format

Area of a single booth equals to 9m²; the Management Office will specify a space equaling to 2:1 or 1:1 (frontage width : depth) from the total area (9m² multiplied by the number of booth spaces reserved). The dimensions will be specified in the drawings at the booth location selection meeting. Please note that the Management Office does not accept any requests for changing the booth dimensions.

●Example: When an exhibitor applies for 25 booths

Total area comes to 225m² (9m² x 25 booths). Dimensions are calculated and marked out between a rectangle with a wider frontage width, and a square. Frontage width of 2 : Depth of 1

Booth type

Height limitations

2-2. Partners Park

Exhibit Plan Number of booths applied Height limitations
Height limitation is set to the height of the foundation panel, which is 2.7 meters; however, excess height in the following ranges is allowed.
Premium Partner When the participation space is less than 180m²(20 booths) The height of the aisles and the area set back 1m from the foundation panel can be up to 6m. A suspended structure can be used at a height of 6m or less. When installing a suspended structure, it is necessary to check and adjust the structure of the Makuhari Messe venue.
When the participation space is equal to or larger than 180m²(20 booths) The height limit is 6 m. Suspended structures less than 6.0 m high is permitted for block booths. When installing a suspended structure, it is necessary to check and adjust the structure of the Makuhari Messe venue.
Regular Partner The participation space 27m²(3booths) The allowable height of booth walls set back 1.0 m from the aisles and/or foundation panels will be 3.6 m.
Trend Zone 1booth 2.7m

2-3. Startup & University

Exhibit Plan Number of booths applied Height limitations
Startup & University Package Booth 1, 2 2.7m

3. Exhibitor Eligibility, Selection of Booth Position, Exhibit Application/Contract Agreement

3-1. Exhibitor Eligibility

Companies/organizations involved with products or related businesses included in the following list are eligible to exhibit at CEATEC (hereinafter may be referred to as the Exhibition):

  1. IT & electronics equipment related
  2. Electronic components, devices, materials, raw-materials, and apparatus related
  3. Broadcasting and information/ communications related
  4. Software and content related
  5. Automotive, mobility related
  6. Public infrastructure related
  7. Healthcare related
  8. Energy related
  9. Financial related
  10. Agricultural and forestry related
  11. Machinery manufacturing related
  12. Housing construction (developer business) related
  13. Trading company and wholesalers handling the businesses listed from 1. to 12.
  14. Logistics and transportation related
  15. Distribution and retailing related
  16. Apparel related
  17. Sporting related
  18. Tourism related
  19. Service related
  20. Media including newspaper, magazines, etc.
  21. Educational and research institutions and organizations
  22. Government organization, administrative corporations, public interest corporations, nonprofit public and industry organizations, public service-related companies
  23. Members of the sponsor and co-sponsors
    • Japan Electronics and Information Technology Industries Association (JEITA)
    • Communications and Information Network Association of Japan (CIAJ)
    • Software Association of Japan (SAJ)
  24. Other companies approved by the Organizing Committee (Refer to section 4-22. Organizing Committee)
  1. Advertising companies and other related agencies are not allowed to represent any company that exhibits products even if said products are included in the aforementioned list of eligible businesses or products.
  2. The CEATEC Organizing Committee (Refer to section 4-22. Organizing Committee) reserves the right to refuse applications from companies that have violated regulations at a previous show or whose activities may be considered detrimental to visitors and/or other exhibitors regardless of in prior to or after holding an exhibitor contract. In such case, paid booth fees will be refunded. (Refer to section 3-3. Exhibit Application and Contract Agreement.)

3-2. Selection of Booth Position *Eligibility: Advanced Technologies / Key Devices Area Exhibitors

  1. Selecting the Booth Position
    Exhibitors will be asked to select their booth location at the Booth Position Selection Meeting to be held in July, from the designated locations on the floor plan, which is decided by the Organizing Committee. The floor plan for booth position selection will be sent to exhibitors from CEATEC Management Office before the meeting. The order of selection will be made by the order in which the application forms are received.
    Exhibitors who apply on or after April 29 (Fri.) will be asked to select a booth from among the spare booths in the order in which the application forms are received, after the booth locations of exhibitors who applied by the priority application deadline of April 28 (Thu.) have been determined.

    Precautions for selecting booth positions

    • The area configuration of the venue will be decided based on the status of exhibit applications. The area configuration will be decided by the Organizing Committee.
    • The location of block booths may be decided first on a first-come-first-served basis before conducting the Booth Position Selection Meeting, to secure visitor flow line and emergency evacuation flow line, to ensure safety in transporting goods in and out of the venue, and to facilitate the booth configuration at the venue.
    • There are chances that the booth allocation diagram may be altered even after booth positions have been decided. In this case, booths may be repositioned.
    • The order of selection will be managed in a fair manner after confirming the date and time of submission of the exhibition application form; however, if we receive two submissions at the exact same time, CEATEC Management Office will decide between the two exhibitors by considering exhibitor’s past results (the number of times participated and exhibit scale).
  2. Spare booths
    If booth spaces remain vacant on Friday, April 28th, these spaces will be allocated as spare booths.
  3. Fixed booths
    The Organizing Committee has determined the following booth spaces to be fixed:
    1. Booths for Japan-related associations
    2. Booths for overseas cooperative organizations
    3. Booths for sponsor/co-sponsors
  4. Utility booths will be setup in vacant spaces after the completion of booth space selection. However, exhibitors shall be aware that further changes in booth allocation may occur. In such case, the kind understanding by exhibitors is greatly appreciated.
  5. Changes to requested exhibition areas will not be accepted after the deadline for Acceptance of Applications, which is Wednesday, May 31, 2023.

3-3. Exhibit Application/Contract Agreement

To apply for exhibition space, access the CEATEC official website, fill in the information required on the Exhibition Application Form, and submit the form. After submission, the CEATEC Management Office, which is the Japan Electronics Show Association (hereinafter may be referred to as the Association), will confirm the receipt of the application form and replies to the applicant by e-mail. When the applicant receives the confirmation e-mail, the application and contract will be completed. The receipt date stated in this confirmation e-mail is regarded as a contract date, and exhibitors are liable for the participation fee.

  1. Exhibit application form

    Apply online from the CEATEC Official Website
    https://www.ceatec.com

  2. Start of acceptance of applications

    Tuesday, February 7, 2023; 10:00 a.m. (JST)

    Note: Applications received before the above time/date will not be accepted.

  3. Priority Application deadline

    Friday, April 28, 2023

    Apply on or before the Priority Application Deadline to participate in the Exhibitor Briefing Session/Booth Position Selection Meeting scheduled for July, and the applicant will be eligible to select the booth location in the order of receiving application. (refer to section 3-2. Selection of Booth Position)

    Please understand that the deadline may be earlier than above dates if the number of applications reaches its maximum.

  4. Application deadline

    Wednesday, May 31, 2023

    Applications will be accepted, even after deadline, as long as there are remaining booth spaces. Acceptance will be closed as soon as all booths are taken.

  5. Submission of a corporate profile
    First-time exhibitors to CEATEC are required to tick the box for “first-time exhibition” in the application form, and submit a company profile and catalog(s) of product(s) planned to be exhibited. If there are major changes made to the company profile or catalog(s) of product(s) planned to be exhibited after the exhibitor has submitted these documents, regardless of whether the exhibitor is first-time or returning, an updated profile and/or catalog(s) must again be submitted. Applications without these documents will be put on hold until the Association confirms the receipt of these items.
  6. Joint exhibitors with two or more companies or organizations
    Joint exhibitors should elect one "representative exhibitor" to handle payment of the booth spaces for all participating exhibitors. Corporate profiles of co-exhibitors are required to be submitted using the designated form (to be provided from the Association in July) after application.
  7. Refusal of application
    Applications from any persons involved in bankruptcy, composition, receivership, civil rehabilitation, or corporate reorganization proceedings, or persons who are suspended from current account transactions from financial institutions will not be accepted. Similarly, applications from any persons deemed by the Association to be involved in similar circumstances will not be accepted. If an exhibitor company is found to fall into one of the categories described above after the contract has been concluded, the contract will be voided, and that company will not be permitted to exhibit. In such a case, participation fees paid by exhibitors will be refunded. If deemed necessary by the Association, an investigation or inquiry into the surrounding circumstances will be conducted.
  8. After the application deadline, the Organizing Committee will deliberate on the configuration of the venue, etc. If the capacity of the venue is insufficient, fair criteria may be established and adjustments may be made to reduce the number of booths allocated to each exhibitor from the number applied for. In such event, we ask for the understanding of all exhibitors.

3-4. Payment of Booth Fees

Booth space payments are to be paid via electronic bank transfer according to the schedule below. Japan Electronics Show Association will issue an invoice and designate the bank account for remittance at this time. Checks and promissory notes are not acceptable as payment. Transfer fees and any other fees incurred during the transfer must be paid by the exhibitor. Although the exhibition plans are broken down into as “1. Exhibit Fees & Plans”, these categories are integrated and described as Exhibition Fee on the invoice.

Payment deadline Friday, June 30, 2023

3-5. Cancellation or Reduction of the Number of Booths

If an exhibitor cancels or reduces the number of booth spaces applied for, regardless of the reason, the following cancellation fee will apply. Consumption tax will be added to the cancellation fee.

After Thursday, June 1, 2023 100% of the booth fee

Notification of cancellations or any other changes will be accepted by postal mail or email in a document form designated by the Management Office. The cancellation will be effective upon receipt of a confirmation by the Association.

3-6. Payment Other Than the Booth Fee

Payments other than the booth fee are to be paid via electronic bank transfer according to the schedule below (Designated bank account for remittance will be announced at the time of billing). Checks and promissory notes are not acceptable as payment. Bank transfer fees must be paid by the exhibitor. Billing source will be announced in the Exhibitor Manual, which will be distributed at a later date.

Deadline for the payment other than booth fee Friday, December 29, 2023
CEATEC 2023 Exhibition Regulations
(PDF download)